In line with the New York-based premium automaker’s 12-billion-dollar global outlay, Cadillac is on course in realizing major transformations across diverse range of areas including dealer network development, manufacturing and product strategy. As part of its global strategic realignment, Cadillac is reasserting its position as a premium brand in the Middle East via a significant raft of regional investments.
Cadillac Middle East is following the global brand direction with an aggressive action plan to upgrade its customer experience to a new level, in concert with the regional dealer network. The brand’s global product strategy is being complemented by the development of new, corporate identity-compliant facilities in the Middle East, including recently announced projects from Kuwait and Oman. In March 2018, a groundbreaking ceremony for the new multi-million US dollar project for Cadillac Alghanim was held in Kuwait’s Shuwaikh district, marking the construction launch of the brand’s first standalone dealership facility under the new brand corporate identity in the country.
The announcement of the two new facilities in Kuwait comes at a time when a number of other showrooms and service centers are underway. Regionwide, Oman Trading Establishments (OTE), the Cadillac dealer in Oman, has announced a new Cadillac facility set to open in the Sultanate in the near future, which will also reflect the new corporate identity.
Christian Soemmer, Managing Director of Cadillac Middle East, commented: “I am excited to lead the Cadillac team in the region at one of the most exciting times for the brand as it realizes a major transformation in its 115-year history.”