Land Rover marked its 70th anniversary with a global broadcast celebrating the world’s favourite 4x4s and the people who love them.
Starring the cars and the people who make and drive them, the online programme payed tribute to seven decades of adventure, humanitarian aid and hard work across classes and cultures around the world.
The broadcast, at 20:00 BST on Monday 30 April came 70 years to the day since the first Land Rover made its debut at the Amsterdam Motor Show. It told how Land Rover began as a utility model at the end of the Second World War and grew to become the world’s favourite 4x4, with more than 7 million sold.
Prof Dr Ralf Speth, Jaguar Land Rover CEO, said: “Land Rover was born with the launch of a single vehicle. Today our family of SUVs is testament to the pioneering spirit of innovation that has characterised Land Rover for seven decades. Our family of Defender, Discovery and Range Rover models provides unrivalled capability, versatility and luxury, giving us the perfect foundation for another 70 years of success. Land Rover is so much more than just the most capable all-terrain vehicles. It connects people through a passion for adventure and for making more of our world. From our employees to customers and enthusiasts, this is a family that makes Land Rover special.”
A vehicle line-up including HUE: the first prototype Land Rover, the original two-door Range Rover and the seven-seater Discovery, as well as expedition-proven models from across the decades, will share the stage at the Land Rover Classic Works in Coventry.