Iconiq Motors and W Motors have this month signed a Memorandum of Understanding with Abu Dhabi Motors, signifying a move into an important next phase of establishing a distribution partnership in the UAE.

As the largest retailer of premium cars in the Middle East, Abu Dhabi Motors is a major force in the region’s automotive sector and will be a key strategic partner for the expansion of theW Motors and Iconiq Motors brands in the UAE.

The signing ceremony took place at the W Motors showroom in Dubai City Walk.

The three signing parties included Arno Husselmann, General Manager of Abu Dhabi Motors, Ralph R Debbas, Chairman & CEO of W Motors, and Bruno Lambert CEO of Iconiq Motors.

Commenting on the partnership, Arno Husselmann, General Manager of Abu Dhabi Motors, said: “We are thrilled to be joining W Motors and Iconiq Motors in this exciting partnership aimed at bringing Iconiq’s Smart Passenger Vehicles to the region. Iconiq and W Motors are innovative brands with remarkable cars that are set to take the industry by storm. We look forward to our involvement in the successful growth of this distribution partnership. We will only consider partnering with the best products and technologies which deliver substance and value to the customers. These products do so in abundance and will find many customers.”

W Motors was born out of the desire to harmonize form and function. The company is the first developer of high performance luxury sportscars in the Middle East catering to Ultra High Net Worth individuals. Currently, W Motors have a lineup of two sensational designs: the Lykan HyperSport, hero car featured in Universal Studios blockbuster The Fast & The Furious 7 and the Fenyr Supersport launched last November 2017 in its production trim.

Both vehicles along with the Iconiq Seven models are currently featured at the brands’ flagship showroom located in City Walk upscale Boulevard.