Volvo Cars has revealed the S90 Ambience Concept, an industry-first sensory experience that synchronizes visuals, sound and scent to redefine in-car luxury.
The S90 Ambience Concept is based on Volvo’s top-of-the-line S90 Excellence three-seater executive sedan and focuses on chauffeured passengers in the rear seat.
The passengers can personalize the car’s atmosphere by using the intuitive smartphone app to choose one of seven visual themes synchronized with audio and scent.
“The Ambience Concept redefines luxury by taking it beyond material choices, creating a car that connects with your senses,” said Robin Page, head of design at Volvo Cars. The visual element transforms the car ceiling according to the selected theme — including Northern Lights, Scandinavian Forest, Swan Lake, Archipelago and Rain — each providing a different mood scaling from relaxing to invigorating. There is also a Nocturnal theme for resting and Freedom gives a boost of fresh and uplifting energy. The synchronized audio plays through the car’s Bowers and Wilkins premium sound system, which includes small tweeters in the headrest for an immersive sound experience. Each theme is matched with one of four scents, created by Byredo, which deploys simultaneously from a portal in the center console. “We’re known for our human-centric approach to design and as an industry leader in advanced safety technology,” Page added.