Hyundai Motor announced a multi-year partnership with Chelsea Football Club and Atlético Madrid which will see the Hyundai brand logo presented on the sleeve of the jerseys of both teams in all domestic competitions from next season. The deal with Chelsea lasts until 2022 and 2021 with Madrid.
The new partnership extends Hyundai’s long-standing presence in football at the highest level, having been continuously engaged in national and international competitions for the last 20 years.
With this partnership, Hyundai will not only be visible on the jersey but also through car displays at both clubs, home matchday presence including LED perimeter branding, and various media and digital content rights. Over the course of the partnership, Hyundai will work closely with the teams to develop a range of initiatives and benefits for supporters as part of its ambition to bring ease to mobility and make football more accessible to fans.