The BMW Group has sold more vehicles than ever before in the first five months of the year: more than a million customers worldwide have already taken delivery of their new BMW, Mini or Rolls-Royce vehicle in 2018 (1,003,573 / +1.6 per cent).
This record result was achieved despite the ongoing global ramp-up of BMW X3 production and volatility in China due to changes in import duties. These factors contributed to a slight decrease in the company’s monthly sales in May (204,041 / -2.1 per cent). “To have sold over a million cars by this point in the year is a real milestone,” said Pieter Nota, BMW AG Management Board member responsible for Sales and Brand BMW. Five years after its initial launch, customer demand for the BMW i models continues to grow at such a rate that production in Plant Leipzig will be increased by over 50 per cent this autumn, to 200 cars a day. In the first five months of the year, sales of BMW i, BMW iPerformance and Mini Electric vehicles jumped 41.0 per cent to total 46,849.
The growing trend towards electrification continues globally, with several significant markets reporting especially strong development. For example, electrified vehicles accounted for nearly 7 per cent of all BMW and Mini models sold in the USA in the first five months of the year (9,762 / +61.0 per cent) and more than 7 per cent of BMW and Mini sales in the UK (6,555 / +34.2 per cent). In some markets, electrified vehicles already account for more than half of all BMW and MINI sales. Examples here are Norway (4,125 / +5.8 per cent) and Malaysia (2,313 / +37.9 per cent). The BMW Group remains well on target to achieve its stated aim of selling over 140,000 electrified vehicles in 2018.