Nissan announced its fiscal year 2017 (FY17) business results in the Middle East, which demonstrate the company’s successful performance across the region. In the Gulf (GCC without KSA), Nissan’s market share grew by more than 20 per cent year on year. Nissan’s market share in the wider Middle East region also experienced a steady growth of almost 10 per cent.
“Our priority as a business is providing the best to our customers in terms of both service and products, and our latest sales figures are a recognition we are doing our job well” said Juergen Schmitz, Managing Director of Nissan Middle East. “In the past year, Nissan has continued its upward trajectory in the Middle East, growing in terms of sales, market share, customer satisfaction and brand power. We are determined to continue this growth by focusing on our customers.”
In terms of product lineup performance Nissan saw growth in FY17 across key segments. Market share of the Nissan Patrol range increased by 11.4 per cent compared to the previous year, and the Patrol became the bestselling full-size SUV in the UAE. Since 2011 sales of Patrol have quadrupled, and market share is up by 167 per cent.
The Patrol Y61 family has continued to enjoy a steady growth in annual sales with a 263 per cent increase since 2011 demonstrating the enduring popularity of this iconic model. Kicks topped the compact crossover segment in FY17, with 145 per cent year-on-year increase in sales.
The Sunny also saw a strong performance in FY17, with a sales increase of 58 per cent resulting in segment leadership. The Navara tripled its segment share between FY16 and FY17.
Meanwhile, Nissan unveiled the latest iteration of the Pathfinder, the popular and family oriented four-wheel drive. The 2019 Pathfinder Midnight edition adds visual excitement, with its sleek and stylish exterior design and intriguing finishing colours.
With its exclusive black aluminum-alloy wheels, black exterior accents and LED interior lighting elements, the 2019 Pathfinder Midnight edition provides a unique head-turning look that elevates your stance on every road and highway.