We would never encourage anyone to do burnouts, drifts or rev their engines until breaking point because it’s dangerous and highly illegal of course — but you’ll be seeing professional drivers do all of that and more this weekend during the fourth edition of the Gulf Car Festival!

The 2018 edition, which got under way yesterday (15th November), is running for the next two days and promises to be an action packed weekend for all the family to enjoy.

Held at Fountain Bay at the Dubai Festival City Mall from 4pm today (16th Nov) and tomorrow (17th Nov) it will be a motoring extravaganza like no other.

Enthusiasts will be entertained by the unique show which will feature over 400 of the most exquisite and rare cars to drool over today and tomorrow, along with the regions best drivers performing all sorts of eye-widening stunts, loud rev-battle competitions, live demonstrations of tuners working their magic on cars not to mention daily competitions and giveaways, there will be plenty of activities to enjoy in an engaging and electrifying motoring atmosphere.

There’ll even be some street magic, a traditional yola sword act and loads of food and drink to keep you fueled so if you have a hint of petrol running in your veins, don’t miss this. See you there!

 

 

Ali K. Awan

Meet the organizer:

We talk to Ali K. Awan Project Manager (Operations and Event Planning) about the 2018 Gulf Car Festival

 

The Gulf Car Festival has been growing ever since its debut in 2014. What are the biggest changes car enthusiasts can expect this time?

For the fourth edition we have doubled our Exhibition Space, Action Arena and due to the encouraging increase in registrations that we have received, our Red Carpet area has grown too. The show has been advertised and hyped more this time around too and it has attracted participation and support from top influencers and performers.

 

How many visitors are you expecting and what activities will they get to enjoy?

We expect around 5,000 to 7,000 visitors, which includes participants, over the three day event and they’ll witness a highly engaging and entertaining outdoor event with over 1,200 show cars divided into three days. The Action Arena will spice-up the whole package and the newly introduced Controlled Donuts Zone will add a new flavour to the festival. The popular Car-Pull stunt is back and fans will get to meet surprise guests, famous influencers and media personalities too.

 

It will be a fun spectacle but will it give people a chance to network and to promote their brands?

Indeed, the platform is a perfect networking opportunity for brands and exhibitors. With direct access available to over 1,200 show car owners, companies will be able to promote their brand and services. The exhibitor footfall has doubled compared to last year and this will also lead to higher marketing benefits.

 

Tell us about the planning that goes into holding an event as big as this?

It takes a lot of effort to put up a big show like the Gulf Car Festival and maintaining its sustainability, and adding value each year. A lot goes into the planning and then most of it works around brand image and value. Networking is equally important and is linked to the overall confidence and trust put on by all stakeholders. One of the key challenges is to work with negative forces and turning them in your favour. Managing a large event like this requires a high level of commitment and patience to make it a success year after year. The aim is to raise the bar for the next edition, be creative and set new benchmarks and trends.

 

What new car launches can we expect to see at the event?

This year, Lotus is our key partner and we are expecting to see some of their special models — but I want to keep ones a surprise! All will be revealed at the show. There’ll also be top of the line supercars on display from Deals On Wheels.