Over the years, Toyota’s Supra nameplate has attracted a loyal following and attained the kind of cult status that few other Japanese badges have. So it’s understandable that previous generations of the Supra commands relatively high value in the secondary market. While a low-mileage 1994 example sold for $121,000 (Dh444,000) recently, the most expensive Supra until now could have been the one sold for $185,000 (Dh679,000) back in 2015. All those numbers look like loose change in front of the whopping $2.1 million (Dh7.7 million) that someone has paid for the first production 2020 Toyota GR Supra to roll off the assembly line.
At the 48th annual Barrett-Jackson Auction at Scottsdale last weekend, “Global #1” made history by auctioning for this ludicrously high price. Although it seems outrageous that someone was willing to pay that kind of money for a car that retails for $56,180 (Dh206,000), it makes sense when you know that 100 per cent of the proceeds will go to support the American Heart Association(AHA) and the Bob Woodruff Foundation (BWF). “We did the first production 2020 GR Supra justice tonight at Barrett-Jackson,” says Bob Carter, executive vice president of sales, Toyota Motor North America. “When Toyota launches a vehicle of this caliber, you only get one chance to do it right – and this auction was the perfect setting. After 20 years, this marks the return of a legend. Sportscar enthusiasts have been dreaming to slide behind the wheel of an all-new Supra – and we’re happy to be a part of turning that dream into a reality.”
“Global #1” will have a VIN that will end in 20201 – with “2020” representing the model year the Supra was reintroduced and “1” marking it as the first vehicle to roll off the production line. It’s also different from the other stock Supras in that its exterior is factory-finished with a matte gray exterior, red mirror caps and matte black wheels. The cabin is decked out in red with carbon-fibre inserts.
“The incredible excitement of the Supra rolling across the block was felt by everyone in the arena. This was a moment that was 20 years in the making. More importantly, we’re thrilled to have joined with Toyota in their efforts to raise funds in the fight against heart disease and stroke, as well as support our nation’s military veterans,” said Craig Jackson, chairman and CEO of Barrett-Jackson.
AHA is America’s oldest and largest voluntary organisation dedicated to fighting heart disease and stroke, while BWF finds, funds and shape programs benefitting post-9/11 impacted veterans and their families.
The winning bidder also received a VIP race track experience that includes a fully customised professional racing suit, two VIP passes and hot passes to Toyota Owners 400 - Richmond Raceway and a chance to drive the pace car and do hot laps with former professional stock car racing driver Michael Waltrip.
You may also like: First two Firebirds ever built going on sale