Al Tayer Motors, the official importer-dealer for Ford and Lincoln vehicles, continued its network expansion by opening the world’s largest Lincoln Vitrine facility at Al Ittihad Road in Dubai earlier this week with Henry Ford’s great, great grand daughter Elena Ford — Chief Customer Experience Officer of Ford Motor Company — doing the honours during the official inauguration.

She was joined by senior officials from Al Tayer Motors, Ford Middle East & Africa and Lincoln Middle East during the ceremony. Spanning an area of more than 11,000 square metres over four levels, the state-of-art facility, is the Middle East’s first showcasing the new Corporate Identity, and UAE’s first to incorporate the ‘Lincoln Way’ philosophy and ownership experience. It is designed to provide clients with a warm and welcoming environment where they can immerse themselves in the brand. An integrated 3S facility, it includes showrooms, a service and a spare parts centre in one location, making the experience of owning a Lincoln vehicle effortless. The dealership had a successful year for Lincoln in 2018 with year-on-year sales up by 50 per cent. The opening of this new facility and a new-look showroom on Shaikh Zayed Road is expected to further boost the performance of the brand in 2019. Sales of Lincoln vehicles in Q1 2019 already look set to better the numbers achieved in Q1 2018.

“Our goal is to be the world’s most trusted company,” said Elena. “To deliver on that promise we must deliver the most trusted experience for our customers across the ownership lifecycle, beginning with great dealerships such as Al Tayer Motors. And, when the experience is good for our customers, we are rewarded with greater loyalty. We commend our partners, Al Tayer Motors, for the tremendous support and commitment to the Ford and Lincoln brands, for driving the opening of this stunning flagship store, and for being such a great partner,” she added.

The Lincoln facility includes a new car showroom on the ground floor, Lincoln Certified cars on the mezzanine floor and two basement levels, with specialised client delivery suites located in the first basement and parking on the second level.

Three beautifully appointed vehicle delivery suites will be used to handover cars with a detailed explanation of the vehicle’s features. One of the delivery suites is reserved for the Presidential trim vehicles.