Adamas Motors LLC has opened their brand-new Lotus Cars showroom in Abu Dhabi. Located in Sheikha Salama Building, Khalidiya, Abu Dhabi, the showroom offers new and existing customers the opportunity to experience the famous brand first-hand, in the heart of the capital.

It was officially opened under the patronage of H.H. Sheikh Nahayan Mabarak Al Nahayan, Minister of Tolerance and David Aldcroft, Head of Network Development of Lotus Cars Ltd.

The new showroom can showcase up to eight cars and will present the range of Lotus vehicles selected and optioned to suit the aspirations of customers in the UAE. As a special display at the inaugural event was the limited-edition Lotus 3-Eleven 430 in the famous Lotus black and gold livery, and one of only twenty cars produced world-wide. 

David Aldcroft, Head of Network Development at Lotus Cars Ltd commented, “We are delighted to launch this new showroom in the capital of the UAE with Adamas Motors, representing another milestone in the growth of the Lotus operation in the region.  We appreciate the ongoing commitment to the Lotus brand in the Middle East and are confident that our success will continue, supported by the Lotus dealer network.”

Karl Hamer, Chief Executive Officer of Adamas Motors said, “We are extremely proud to open the doors to Lotus Abu Dhabi. We are committed to the UAE and to extend our business to the capital shows just that. The Lotus DNA fits perfectly to Adamas Motors’ business platform, specializing in prestige and performance vehicles, and being committed to providing UAE customers with an unrivalled motoring and ownership experience. These showrooms and service facilities have been built for the needs of our discerning customers. I’m so pleased to be working with this wonderful brand in the UAE.”

The showroom includes a configuration area that allows customers to plan their Lotus vehicle colour and trim selections in a comfortable and private space.

Jonathan Stretton, Regional Director of Lotus Cars Middle East commented, “Lotus Abu Dhabi is another step forward in our plans to strengthen the Lotus brand’s presence and sales network in the Middle East. We thank Adamas Motors for their investment in the Lotus business, another expression of the confidence in the future of the Lotus marque in the region.”

Lotus customers in Abu Dhabi will be able to service their cars at the new, state-of-the-art Lotus workshop facility. Adamas Motors has set up facilities for Abu Dhabi customers to have their Lotus vehicles collected from their home or office in a performance vehicle transporter specifically designed to safely carry the range of Lotus vehicles, ensuring Lotus owners have a first-class ownership experience.