The newly launched Castrol Terranova initiative will help ensure workshops in the UAE always have a ready supply of premium lubricating oils, greases and related services to the automotive sector thanks to the new fleet of dedicated delivery vehicles.
These vehicles will deliver essential supplies of Castrol’s segment leading brands - Edge, Magnatec and GTX and which are recommended by leading automotive manufacturers such as Audi, BMW, Ford, Honda, Jaguar Land Rover, Volvo and Volkswagen – to workshops across the country without delay. The inauguration ceremony took place at the Central Trading Company Head Office with Group Chairman Mr. Marwan Al Rostamani along with General Manager of CTC, Mr. Mohammed Aqel and Mr. Mario Mifsud, VP Sales BP Middle East at the event.
For over 100 years, Castrol branded products have been recognised globally for innovation and high performance - and this latest initiative is also set to go down rather well. An engine is made up of several moving parts which must be properly lubricated to avoid damage but over time, the engine oil becomes contaminated and it must be replaced. This helps to ensure it continues to run smoothly.
“Changing your vehicle’s oil at regular intervals isn’t just a good idea – it’s a vital part of keeping it running properly,” said Mohammed Aqel, General Manager of Central Trading Company, a member of the Al Rostamani Group, and authorised distributor of Castrol automotive lubricants in the UAE. “Quality engine oil keeps the internal parts of the engine lubricated and cool, stopping the moving parts from grinding against each other causing wear and damage.”
To increase awareness of how essential quality engine oil is, consumer engagements will soon be launched across the UAE in partnership with Central Trading Company. Today’s engines are more powerful and efficient than ever, meaning that they have to work at higher pressures than before. Castrol tests its engine oils in the most extreme situations - from rigorous lab and industry testing to the highly competitive world of motorsports. That’s why only Castrol can proudly state, “It's more than just oil. It’s liquid engineering.”
The brands range of engine oils covers every specific need, whatever the demands. For instance, Castrol Edge is the brand’s strongest and most advanced oil yet - it’s boosted with Titanium FST TM to double its film strength, preventing oil film breakdown and reducing friction, giving it the strength to push the boundaries of performance.
Up to 75 per cent of engine wear occurs while your engine warms up, and when it stops, oil normally drains off critical engine parts, but Castrol Magnatec, with a recently launched derivative especially designed for SUV’s, features unique intelligent molecules that cling to the engine like a magnet, providing an extra layer of protection from the moment you start, dramatically reducing engine wear.
Engine sludge can block vital oil ways just like cholesterol, and if untreated can deprive an engine of power and, ultimately, its life. Castrol GTX Double Action formula cleans away old sludge, while protecting against new sludge formation, meeting and exceeding even the toughest industry standards.