The Middle East’s first car maintenance app - MySyara - launched its interactive platform in partnership with Shell Lubricants, providing users with complete car care solutions at the touch of a button.
Disrupting the auto-care industry, Mysyara is the first smart phone application - available on iOS and android - that provides 360 car-care solutions including battery change, car wash, tyre change, brake services and other car services.
Additionally, if the user is unaware of his/her vehicle issue, he/she can opt for a mobil diagnostics van that is equipped with the technology to identify the problem.
Chirenj Chandran, Chief Executive Officer, MySyara, said: “We have identified, the car maintenance industry in the Middle East is grossly underserved and currently, corrective car-maintenance is sought after more frequently than preventative car-maintenance. With the launch of MySyara, our primary objective is to make the process of availing preventative car maintenance hassle-free.This brings us to the gap we are trying to fill - providing convenient, transparent car-care solutions delivered with the highest quality of online and offline services - all at your fingertips. Mysyara offers complete bumper to bumper car-care services at your doorstep; and for anything we can’t do at your doorstep, we have a team of 250 valet drivers who can pick/drop your vehicle to our nearest garage. And through our partnership with Shell Lubricants, we aim to achieve accelerated growth by investing in product innovation and customer satisfaction.”
The official lubricant partner for MySyara, Shell is the number one global lubricant supplier, bringing world-class technological insights and innovation to their products. The products are made with the Gas to Liquid Technology (GLT), making their lubricants environmentally friendly and highly efficient.
MySyara was launched at an event in Palazzo Versace last week, hosting senior executives from MySyara, Shell including Azmat Jafri, General Manager or Shell Lubricants Middle East and industry leaders.
Currently, MySyara operates in 16 locations across the UAE and is looking at expanding its network geographically by the end of 2019.