This month marks 10 years since Fiat Chrysler Automobiles decided to make Ram a standalone brand spinning it off from Dodge in October 2009 and it’s gone on to become rather successful. To celebrate its decade-long commitment in building tech-laden and rugged models (such as the Tradesman, Express, Big Horn/Lone Star, Rebel, Laramie Longhorn and Limited) a ‘Power of Innovation’ marketing campaign has been launched.
Part of the campaign includes videos and all-new digital content on the brands social media channels where many of its advancements are highlighted including SiriusXM 360L with Personalized Stations by Pandora, reclining rear seats, multi-link coil spring rear suspension and active-level four-corner air suspension (some of the heritage footage includes the Ram’s predecessors such as the iconic Dodge D-Series!).
“Since becoming a distinct brand 10 years ago, Ram has had the benefit of being able to focus solely on trucks and commercial vehicles, allowing us to build the best vehicles possible for our customers,” said Reid Bigland, Head of Ram Brand. “We expect Ram’s momentum to continue, and we feel optimistic that we’re making the right moves, at the right time, to attract buyers.”
Here are some of the highlights from the last 10 years…
Ram Truck introduces the RamBox cargo management system which features side bins to create storage along each side of the pickup bed.
For the first time, Ram Heavy Duty trucks become available as a crew cab model. Ram 1500 Outdoorsman joins lineup as a new trim.
Most luxurious truck ever produced by the company, the Ram 1500 Laramie Longhorn, unveiled.
New Tradesman Heavy Duty joins lineup; is aimed at the segment’s largest traditional customer bases - construction jobsites and commercial fleets. Also, a new six-speed automatic is made available on the 4.7-litre and 5.7-litre HEMI V8 engines.
Fuel economy is improved with the addition of the 3.6-litre Pentastar V6 and TorqueFlite eight-speed automatic.
Ram 1500 offers diesel technology; EcoDiesel-powered 2014 Ram 1500 earns 28mpg rating.
Ram 1500 Rebel introduces one-of-a-kind design; off-road capability is bolstered by the introduction of Bilstein front and rear shocks.
Ram Rebel TRX concept gets a 6.2-litre supercharged HEMI V8 with 575 horsepower making it the most powerful Ram 1500 ever built.
1500 receives new standard features including remote start, security alarm, Uconnect 8.4 and media hub, automatic dual-zone temperature control, anti-spin differential, premium gauge cluster, rear backup camera and Rear Park Assist.
Several special edition models join lineup including the Harvest lineup, 1500 Limited Tungsten, Laramie Longhorn Southfork and Heavy Duty Lone Star Silver editions.
Fifth gen 1500 launches with new Uconnect 4C and a 12in touchscreen, 360-degree camera views and active safety and security systems (adaptive cruise control, forward collision warning, Blind-spot Monitoring and ready alert braking).
Ram 1500 EcoDiesiel made available in all models and configurations, including a first-time offering in the Ram Rebel.