Last week, I cribbed about the relatively high price of the Land Rover Discovery First Edition. The price is indeed high, but it’s also relative. If you take badge value into consideration, the asking price might seem steep. But the fact is the Discovery in this trim is more worthy of a Range Rover badge than some that actually bear that premium name. Yes, I’m looking at you Evoque!
From the overall build quality to the materials inside and the workmanship, everything reflects a level of refinement and excellence that is alien to brands below the top-tier lot. It’s also packed to the brim with features that are generally reserved for high-end luxury models, such as configurable ambient interior lighting, powered third row seats and headrests, rear parking aid with surround camera, cooled and heated seats for both the first and second rows, lane departure warning, lane keep assist, and driver drowsiness monitoring among others. In fact, if I were to list the entire set of features in this car, it will literally fill a page. These along with the solid, composed ride, the brilliant off-roading credentials and the smooth, rounded styling all combine to blur the very clear lines that previously separated a Land Rover from a Range Rover.
So if you don’t mind paying for the value the vehicle brings you, and do not care if it bears a premium badge or not, then I believe the asking price is only fair. As you’d have gathered, it’s been a very enjoyable experience so far, but it’s not without its share of minor annoyances. It’s a seven-seater alright, but if you have all the seats up, those five headrests will virtually cover the entire rear-view for the driver. Even with just the second row seats up, the headrest blocks the view of the lane.
This is an irritant, but at least you won’t notice the driver behind you flashing his headlights at you...